Marketing
You can have a great marketing plan, but if you can not execute, the plan will fail. We provide comprehensive support for creating, reviewing, and implementing marketing strategies. Our marketing and sales team align to ensure seamless execution of your brands needs.
SETUP
MARKETING STRATEGY
A successful marketing plan relies heavily on a detailed strategy. We work with your team to review your brand's past strategy to learn from previous experiences. We will review your marketing data and industry trends. Then, together, we establish a marketing budget that aligns with your goals and develop a yearly marketing plan for your brand.
BRANDING
Our creative team has developed some of the top brands in the market. Our creative director will help review your current brand, make suggestions, and help with any branding that needs to be developed. We will develop creative asset and process flows that will allow our sales team to be effective in the on and off premise.
ONGOING SUPPORT
DAY TO DAY
We will support your day-to-day marketing strategy to ensure all plans and KPI’s are being met. We will oversee and advise in the following areas: budgeting, point of sale, on and off-premise marketing, social media management, campaign management and development, digital marketing, influencer marketing, creative development, advertising, event planning, samplings, and partnership initiatives.
EVENT PARTNERSHIP
We will help you identify event partnerships that hit your current or target consumers to drive liquid to lips. Our team has years of experience with research, negotiation, and execution.
SALES AND MARKETING
A critical component to success is for sales and marketing to work hand in hand. We will develop ongoing campaigns to implement in the market, working closely with the sales team. In addition, we work with our sales and creative teams to ensure your brand is customized to each individual market with specialized items.
OTHER SUPPORT
CELEBRITY PARTNERSHIPS
We have worked with multiple clients to partner them with the right celebrity for their brand. From sports to music, we have the contacts that can help identify a partner that would fit your brand. We are strategic in who we choose to align your brand with as we look for a partner that is genuine and willing to engage.
EVENT AND TOUR ACTIVATION
Our activation team has over 20 years experience with tour and event activations. If you are looking to activate on a large scale at trade shows, concerts, festivals, or events, our team can help from concept to execution.
DEVELOPING A BRAND
For those looking establish a brand, our team offers comprehensive support in developing and launching new brands into the market. We guide you through every step of the process, from creative development on your branding and packaging to a comprehensive marketing strategy.
Accounting
Our process includes setting up your general ledger, A/P, A/R, formal monthly close process and supporting all areas of accounting.
Operations
Our process includes product development, overseeing production, logistics, and supporting all areas of supply chain management.
Finance
Our process includes building a proper budget model and measurement tools customized to your brand.
Sales
Our process includes distribution oversight, local market sales teams, market expansion and state by state budgeting.